Real Estate SEO Pros have assisted Real Estate Agents with learning how to do critical SEO on their sites for many years. We have decided to come forward and offer our much asked for services for Real Estate Agents who are not currently our clients, so we have developed free videos, 6 in fact, to aide with SEO for Agents sites.
Most Real Estate Agents working in todays market realize that SEO, Search Engine Optimization, is essential to both off line as well as on line success. Being able to capture the targeted buyers and sellers is the reason why SEO is critical, as over 80% of seekers (USA Today 2007) go on line before they approach an Agent, so Agents that understand this can capitalize on this information.
There are two types of SEO to take into account when you are looking at starting an on line campaign. There is onsite and then there is offsite optimization. The search engines look at your site from a number of angels so in order to achieve good placement on their pages you must learn to master both sides of the SEO equation.
To have long term success on the Internet you need to use these concepts in concert with each other.. While it is not difficult we felt by offering these videos that Real Estate Agents could benefit by learning about these parts of SEO. Lets have a discussion about our onsite Optimization video at this moment.
Our onsite optimization video will be by and large primarily concerned with showing you what are the vital factors to your onsite optimization. Our free videos offer anyone with a simple level of website knowledge with a way to manipulate and improve your site so that you can enhance your sites standings in the search engines and show that your site is worth visiting.
The primary step to onsite or On page optimization is applied to your sites, page titles. This is an often disregarded but critical onsite factor in search engine algorithms. Folks frequently have the identical titles on every page but page titles are looked upon by search engines as a indicator to a pages topic. A high-quality title should be key phrase rich and be specific to the content of the page. This is the start of good information architecture (a sites layout). It is ideal for every topic within your website to have its own page.
If you sell beach front acreage, have a page for that. If you sell in Miami have a page for that, if you market Lofts have a page for that. This allows you to optimize a page for a very explicit set of key phrases. The Search engines key job is to deliver web pages to users that are directly related to the terms that they are typing in to hunt for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don’t just use the term “real estate’ as a keyword. use “Miami Beach Front Property Real Estate” in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out.
Next comes the main page subject matter and this should also be defined and clarified by the adjacent subject matter. Writing good quality and distinctive content is a skill and as with anything it takes practice to get good at it. You know your area better than most, so you can really articulate your viewpoint in a unique way that can draw clients to you. It is essential that you remain professional and be sure that your subject matter reads well. You don’t need to over do the mentions of the key phrases you are optimizing for but do have it at the beginning and end of your contentIf you seek to use your key work phrases over and over the search engines can detect it as they look at the density of your keywords. This tactic will only lead to dropping the quality of your website visitors experience and therefore the search engines will likely punish your website with a lower quality score. This activity will normally lead to your visitors leaving your page quickly..
If you are careful to pick a domain name that is keyword specific to your target keyword or has your target word this will assist you with ranking higher on the page.. But if you have a site name already don’t be concerned as your content and page headers should make up for this over time. If you decide to develop a number of sites, as many top sellers do then next go round include key phrases relating to page content. It is useful if your site names can be both short and memorable. Have your key phrase at the start of your site URL, MiamiBeachFrontRealty.com means you will show up for clients that are searching for Miami beach front property not San Diego beach front property.
One powerful tool often overlooked for onsite optimization is using alt text for your images. As the search engines come to your site they index your images along with the text on the page, so it is worth using keyword phrases in alt text on your images. They are also used by the visually impaired to aid navigation and are therefore read out loud by accessabiliy programs as people search. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only hamper usability for the visually impaired but would hurt your rank in the search engines as much as keyword stuffing does.
As the spiders come along from the search engines they come by and look at your header tags, that are behind the scenes on your page. These are called Meta Tags and should include key phrase variations such as pluralizations along with a keyword rich explanation of your site that web surfers will read on the search engine page results. Given that these denote the subject of your page it is seen by search engines as an indicator to the key phrases being targeted for that page and that page only.
It is valuable to know that each of these onsite SEO factors are of value. So as you construct your page, or have your web master attend to it, or the kid down the block, start at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases.
Desire to hear more about SEO? Stop by our free training at Real Estate SEO Training blog.