The first term you’ll need to learn in connection with SEO is “keyword”. In this introduction, we’re going to go over how keywords relate to search engine page rankings. This is information which is applicable to any website, no matter what business you’re in - or even if you’re in business at all.
But before we delve into keywords, I’d like to address a five basic facts regarding the workings of search engines.
SEO Networker Tip No. 1 - Search Engines Don’t Rank Websites, They Rank Web Pages
When you understand that each web page is important in and of itself, and not the website as a whole, you can begin to develop content for your website that will work to your best advantage. Each page of your website should be focused on one keyword or keyword phrase and have a unique title, a description and keyword meta tags. Keeping your focus as narrow as possible on each page will achieve better results. Consider a combination of keywords that people might use to search for your website and use them to develop effective content. Creating a separate page even for the combined keywords can be beneficial as well.
SEO Networker Tip No. 2 - Make Sure Your Site’s Content is Designed for the Reader
Many website owners have made the mistake of focusing so much on keywords and search engine rankings, however, that they lose sight of their audience. Your visitors should always remain your central focus when developing content for your website. You want to keep them interested while they are there and willing to come back again and again. If you create content that brings you a number one position with search engines, but lose your customers, your efforts will have been wasted. So when you work on SEO content for your website, always keep your visitors in mind.
SEO Networker Tip No. 3 - Don’t Overdo Keyword Optimization
A website should be optimized for five to ten keywords only. Always include the keywords in your meta tags. If your content is good and supports your keywords you will move up in search engine results and page rankings for the particular keywords. Keep in mind that is better to have one page with a number one ranking than three or four with only second and third rankings.
SEO Networker Tip No. 4 - Update Your Content Frequent and Strive for High Quality Content
Adding new content to your website on a regular basis will not only keep your site interesting for your readers, it will improve its ranking with search engines. Every time new content is added, search engines will re-index it and this will improve your page rankings. We’ve already established that your readers are of utmost importance so your goal should be to keep them interested and entertained. New content will give them a reason to return to your site.
SEO Networker Tip No. 5 - Your Links Tell A Story About Your Site
Incoming links to your website will improve your ranking with search engines. They must be high quality links, not just random link on irrelevant sites. For optimal results they links should be from sites that are similar in content to yours and the more popular the site is and the better the linked sites ranking with search engines, the better for your site. Links that develop slowly over time are more valuable and impressive to search engines than adding a large number of links all at one time.
Whether You Are A Brand New Struggling Networker Or A Top Earner In The MLM Industry, The SEO Networker Experts Raymond Fong and Ferny Ceballos Will Show You How You Can Dominate The Top 10 Spots On Google Search Results For ANY MLM Keyword.