Choosing a biz domain name is an early task that is critical to your online success. There are some common domain name mistakes that you need to avoid. Don’t take this task lightly, it is difficult to fix it if you make a mistake! Take the time to do your research and select a great name, no maktter how long it takes you.
You want your biz domain name to be congruent with your brand, to generate maximum web traffic, and to get top search engine results.
Try to create a long list of potential biz domain names. Brainstorm with other people and get input from as many sources as possible. Now use GoDaddy to see which domain names on your list are already taken. This part can be frustrating because many of your top domain names will already be taken. Short and common names are especially difficult to find.
Here are 5 common biz domain name mistakes to avoid when choosing from the remaining names:
1. A domain name that is hard to spell or pronounce. When you verbally give your domain name to someone they should be able to spell it correctly without any ambiguity. It should also be easy to remember.
2. Not buying variations of your domain name. For example, you should register plural and hyphenated versions of your domain if it applies. Not doing this can cost you in the long run because your competitors will register these names and will legally steal some of your traffic! Domain names are really inexpensive so register as many of them as you need to.
3. Choosing a biz domain name that doesn’t end in .com. If the .com extension is not available, go back to your list and pick a different name. Don’t settle for second tier extensions like .info, associated with hackers and spammers, .bz, .net, .ws, etc.
4. Not including your main key term in your biz domain name. Search engines will give you a higher relevance score for your main key term if it is in your domain name. Why is this important? Because it will results in you getting ranked higher in the search engines for that key term, which results in more natural free traffic!
5. Not owning your name. In addition to any other domain names you purchase, make sure to get your name in the form FirstLast.com. Even if you don’t need it right away, it’s better to get it before someone else does.
Avoiding these 5 domain name mistakes is extremely important for your online success. It will take some time to brainstorm and weed out names that don’t meet the 5 criteria, but it is time well spent.
Bonus Tip: After getting your biz domain name, you’ll want to generate massive traffic to your new website.