Students approach me, wondering how to develop a system to sell e-books online. They have big dreams of a massive website, complete with links to online articles, free information, seminar schedules, and more. Unfortunately, that is the wrong approach. Those websites confuse customers and dilute your message, preventing your e-book from selling.
If we cant rely on fancy websites to sell an e-book, what else is there?
Your website should have only one subject your e-book. A single page site is the best way for marketing information products. By keeping all the information on one page, while removing all links except for the “Buy It Now”, the entire focus of your audience is on your e-book.
If you add dozens of links, you distract readers. Before they have a chance to consider the merits of your e-book, they have departed to read something else. Check out my website as an example. I have many products listed. Still, my best products, my biggest moneymakers, each have a single page website with only one link the buy it now button.
Even though your website is simple, it isnt easy. You must write a great title to immediately capture the attention of visitors. You have mere seconds to catch their eye; if you fail, they move on to another website. If you succeed, your e-book will sell. Write a title that defines the problem, that catches their attention and convinces them that you have their solution.
Statistics are a common way to get attention. Did you know that in 2005, the average cost of a wedding skyrocketed to over $30,000? Im shocked, and your visitors will be, too. If they have weddings on their mind, they will read on for more.
Your title, or headline is the most important piece of your website. You will either keep your visitors reading so you can sell your e-book. Or, you’ll lose them and they will be off to the next site.
Writing an amazing headline takes time and effort. Dont skimp on this step if you write an attention-grabbing title, you will easily sell your e-book online. In our next article, Ill tell you the biggest marketing mistake people make when writing, and how you can avoid it. Ill also provide tips and tricks to develop the rest of your website. Join us for Sell Your E-book Online Part 2.