Building a successful publishing empire is just a few strained fingers away. It’s easy and fairly quick to do.
1. Write a book. Tried and true. You can become a published author or self-publish. If you have a good idea and time to do the work (don’t underestimate either), it’s possible to see your name on a published book within the next 90 days.
2. Begin a blog. Get a good theme that people like to read about and be sure to post often. Make it fun an conversational. Be sure it’s easy to navigate.
Update it often. When publishing a book, you finish the publishing process and it’s done and you can sell it. With a blog you have the opportunity to publish daily. Use you blog to sell and promote all of the your publishing items.
3. Website. It used to be websites were just tools to promote your platform or sell a product. But well-designed and useful websites are updated often and have content that is as useful as a blog. Keep your site fresh and interesting and it will be a useful item to help your business grow.
4. Write ebooks. This is a well-know marketing tool and used by countless marketers these days. They are used because they really do work. If you have a topic of interest, especially a useful skill or knowledge, you can transfer this info into an ebook easily. As a matter of fact, you can start with an ebook to test the waters before you decide to take on the work and expense of publishing it as a book. Put ebooks in .pdf format and offer as an immediate download on your website. Promote it in your blog.
5. Send out an ezine. An ezine is an electronic newsletter that is emailed out to people. You can write and send an ezine quickly using one of the great program out there now (do a search to find one that suits you). Ezines should have a bit of a personal touch but be focused around your cental idea or platform. For instance, if you write an ezine about real estate, you can includes tidbits about you travelling or visiting unique properties around the world.
6. Mini Books. Mini books are booklets. They are cheaper and easier to put together than a book or ebook. Ebooks may sell for $40.00, while a booklet may sell for just $5 or $6. It can be prepared on your word processor and saved as a .pdf for immediate download. Sell it in your blog and ezine. Booklets can be mini samples of books and ebooks to give readers an idea of your full-length products.
7. Develop your social networking. Get a Facebook page. Get on Twitter and tweet. Get on LinkedIn. There are numerous social networking sites out there and the key isn’t to be involved in everything. That (in my opinion) just takes away from your key focus and scatters your energy. Pick two or three that you feel work for you and stay current on each. Promote all your offerings (website, books, ebooks, booklets, blogs, ezines, etc.) on your social networking sites.
There you have it. A mini-publishing empire all your own!